STRATEGIC CONSULTANCY
What does this even mean? Simply put, I work with you to create a coherent strategy for your wines in the UK. Including;
- Sales and Marketing - Assist in creating a robust sales and
marketing strategy, from the perspective of a UK Buyer
- Retailer Insight - Develop strategies to make brands more appealing
to UK retailers or wholesalers. Advice on building and enhancing
existing relations with UK retailers and importers
- Industry Intelligence - Provide key insights to assist in
improving market penetration
- Blending - Creating new or improving existing wines,
specifically for the UK market and customer palate. Styles
individually tailored to fit the right target market
- NPD - Advising on concepts, wine styles and packaging for new brand
launches
- Route to market - Advising on how and where to position your wines
in the UK to maximise sales potential
- Creating a clear channel plan
- In the UK already? Are you working with the right people?
By working closely with you or your export team, we can create the best plan to help you to sell more wine.